"To celebrate their 50th Anniversary Dr. Martens are launching a commemorative limited edition footwear collection. The collection consists of two styles – the iconic 8-eye 1460 boot and the classic 3-eye 1461 shoe, both of which are presented in Black and Cherry Red colours – those synonymous with the Dr. Martens brand. The leather used is a rich premium Polished Pebble that will feature exclusively on this range. The trims of the footwear will make use of gold eyelets, lace-ends, heel-loops and a metallic gold footbed – all inspired by the long-established traditions of using gold when celebrating a 50th Anniversary. Each style will be restricted to limited runs of 1,460 pairs per colour for the boots and 1,461 pairs per colour for the shoes globally. To add extra cache to the collection, a limited edition box will accompany the product, as will a certificate of authenticity personally signed by the brand founders/owners, a bespoke swingtag and gold footprint tissue paper – ensuring this collection establishes itself as a genuine collector’s item for those brand enthusiasts and aficionados alike. Handcrafted in the original UK factory in Wollaston, Northamptonshire, the product will be positioned at $130 for the 1460 and $110 for 1461 respectively. The product will launch on Dr. Martens 50th Birthday – 1st of April 2010 – and will be globally distributed through Dr. Martens stores and selected retail partners."
Short History Lesson:
"Dr. Martens air-cushioned sole, designed by German inventor, Klaus Maertens, was the result of practical thinking; it was designed to meet the specific need of providing additional support and comfort for a broken foot."
"The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers, with its trademark yellow stitch, grooved sole and heel-loop, was a boot for workers; comfortable, durable and lightweight in comparison to its competitors at the time."
"Initially worn by postmen, policemen and everyday workers, the boots were adopted, customised and used as a tribal emblem by successive subcultures, decade after decade. The 1460 became an immediately recognisable, UK product classic."
"The brand is still a family owned business; it is operating from the same location in Northamptonshire, England where the Griggs family first started their shoe manufacturing business in 1901. Dr. Martens also have a creative studio in London, offices in USA and Asia, and an extensive global distribution network."
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